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We Are Hiring!

Job Title: Graduate Digital Marketing Expert

Location: Kilkenny / Hybrid Role

Job Type: Initial 12-month contract, with potential to extend

Reports to: IT Director

 

About Us:

Pin Point Alerts Ltd. is an innovative IT services company based in Co. Kilkenny and operating in the web/app space. The company has a diverse portfolio that targets clients across B2B and B2C. These include NextGoalWins.ie and a variety of other services. The company was established in 2011 and has a strong track record of maintaining and growing the client base each year. Traditionally focused on the Irish market, the company is now looking at international markets for certain offerings, and a successful digital marketing strategy is crucial for these expansion plans.

We are looking for a Graduate Digital Marketing Expert to join the team and drive our digital marketing efforts across multiple platforms for all our service offerings. This is a fantastic opportunity for a recent graduate with a passion for digital marketing, CRM, social media, and analytics to gain hands-on experience in a dynamic, fast-paced environment. The role is hybrid, meaning that the successful applicant will be trusted to work independently at home for part of the week while contributing on Zoom/Teams meetings, as required.

 

Key Responsibilities:

Social Media Marketing & Content Creation

  • Manage and schedule content across all major social platforms, including Instagram, Snapchat, TikTok, Facebook, and X.
  • Develop creative and engaging content, including graphics, videos, and written posts, ensuring brand consistency.
  • Utilize Canva or similar design tools to create professional-quality visuals.
  • Track and analyse social media performance, optimizing strategies based on engagement and audience insights.

SEO, Website & Digital Advertising

  • Conduct keyword research and optimize content for SEO to improve search engine rankings.
  • Assist in updating and maintaining the company website, ensuring a seamless user experience.
  • Support the setup, management, and performance tracking of Google Ads, Facebook Ads, and other paid campaigns.

Data Analytics & Reporting

  • Use Google Analytics and R Studio to track website and campaign performance, providing insights for optimization.
  • Analyse user behaviour, engagement, and conversion data to guide digital strategy.
  • Prepare detailed reports and recommendations based on data insights.

Email Marketing & CRM

  • Assist in developing and executing email marketing campaigns that engage and convert audiences.
  • Integrate and utilize CRM systems to manage customer relationships and personalize outreach.

Graphic & Video Design

  • Create compelling marketing assets, including social media graphics, infographics, and promotional videos for YouTube and Vimeo.
  • Edit and produce short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts.

Presentations & Client Communication

  • Prepare PowerPoint slide decks and marketing presentations for prospective clients and internal stakeholders.
  • Be part of the sales strategy by confidently presenting to existing clients and prospective clients, both in person and via Teams.

 

Requirements:

  • A degree in Marketing, Digital Marketing, Communications, or a related field. A post-graduate qualification is highly desirable.
  • Experience managing content and engagement across Instagram, Snapchat, TikTok, Facebook, and X (Twitter). Experience with Hootsuite or similar is desirable.
  • Proficiency in Google Analytics and/or R Studio for campaign tracking and data analysis.
  • Experience with graphic design and video creation tools (e.g., Canva, Cyberlink PowerDirector, Adobe Suite, or similar).
  • Strong content writing and storytelling abilities.
  • Excellent presentation skills, with experience preparing and delivering PowerPoint slide decks.
  • Strong analytical mindset with attention to detail.
  • Ability to work in a fast-paced, results-driven environment.
  • Strong working knowledge of ChatGPT or similar AI services & integrations.

 

Desirable Skills (Bonus but Not Essential):

  • Experience with CRM platforms (e.g., HubSpot, OnePageCRM).
  • Knowledge of web design and basic HTML/CSS.
  • Understanding of email marketing automation tools, such as MailChimp or SendGrid.
  • Any experience working in a real-world digital marketing environment.

 

Benefits:

  • Hands-on experience in a real-world digital marketing environment.
  • Career development and mentorship opportunities.
  • Exposure to high-impact projects and a dynamic team culture.
  • Competitive salary with potential for performance-based incentives.
  • Company Phone & Laptop.
  • 21 days annual leave.
  • Kilkenny city centre office location with free parking.

 

How to Apply

  • Email your CV to info@nextgoalwins.ie (Subject: “DME Job Application”).
  • Include details of your most recent set of 3rd level results, including a breakdown of individual/team module results for any courses that you’ve undertaken.